CSR Can Backfire When Prices Are Increased

Idea posted: December 2022

Institutions: LUT School of Business and Management    Ruhr-University of Bochum    University of Mannheim    SDA Bocconi School of Management    University of Houston Bauer College of Business   

Authors:

Companies that raise prices might expect some unhappiness from customers, especially if the price increase is seen as deliberate profit-taking. The reaction to Marks & Spencer doubling the price of…

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